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...as recommended by more than
90% of the attendees
"fruitful content and update on market trend"
"most updated news of social media market
development"
"latest trend & successful examples of others"
"inspirational"
"market trend and tips for e-Marketing"
"six degrees of separation"
"learned how to measure success"
"very useful e-Marketing tools"
"interesting cases"
"good cases & experience sharing"
"real case references"
...
...and more
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Objective of the Course
e-Marketing
and
Social Media
is really the hot topic for most marketeers
today. With the rise of iPhone, Android,
iPad and many more of other mobile devices, how
can we leverage the ever growing segment of
advertising media and promotion platforms which
fundamentally connected to the Internet?
Matthew Kwan,
an experienced speaker in e-Marketing, is going
to introduce to the students on the strategy in
planning and measuring success of Online
Marketing and Internet Advertising. In
this course, you will learn:
-
Introduction: What on the Internet is going
on!!!
-
What are figures telling us?....the
Macro View
-
Who are the key players?
-
What should we look for the coming
trend?
-
How to define Successful e-Marketing
Campaigns?
-
Are you really chasing for Brand
Awareness?
-
Is selling through online media
possible?
-
Customer Database building…..Long Tail
Building?
-
Online PR and Branding: Are you really
famous??!!
-
What is making you famous on the
Internet?
-
Do you really want to do Seedings on the
Internet?
-
Social Media: Business or not?
-
Social Media: Business or not?
-
Winning the Mindset Game
-
Winning the China Market
-
Winning on TaoBao – No.1 shopping site
-
What are the Critical Success Factors?
-
Case Studies
Target Audience
-
Company size over 50 people and above
-
Consumer Goods/Retail Industry
-
Marketing Managers, Public Relation Managers
Language Medium:
Cantonese with English materials
Venue:
The Mira Hotel Hong Kong, TST
Limited Seats:
30 people
Duration:
One Full Day (9.30am to 5pm)
Lunch:
Buffet @
Yamm of
The Mira Hong Kong
Cost:
HK$2,500 per person (Group Booking over 3
people: 20% discount)
Enquiry: +852 27239977
Registration
August 4, 2011
Full
September 8, 2011
Full
October 13, 2011
Full
November 10, 2011
Full
December
8, 2011
Closed
February
29, 2012
Closed
March
28, 2012
Closed
May 31, 2012
Closed
July
19, 2012
Closed
August 23, 2012
Closed
September
20, 2012
Closed
October 25, 2012
Cancelled
November 15,
2012
Closed
March 21, 2013
Cancelled
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Over
250
Marketeers
Attended From
-
Adidas
- Alliance Group
- Asian Tigers
-
AsiaWorld Expo 亞洲國際博覽館
- Airport Authority
Hong Kong
- Bayer Healthcare
-
BOC Life Assurance中銀集團人壽
- Brother
- Centaline
Property 中原地產
- Chanel
- Christie's
Auction
- Crowne Plaza
Hotel
- Dai Chong Hong
大昌行
-
Dan Ryan Restaurants
- FedEx Express
- Fuji Xerox
- General Mills
- Hewlett Packard
- HK Arts Develop't Council
- HK Design
Institute
- HK Internet
Registration Co.
- HK Polytechnic
University
- Hong Kong Resort
International
- ING Life Insurance
- L'OCCITANE
- MasterCard Worldwide
-
Manulife
- MC.Founder
- Michelin Hong Kong
- Mizuno
- Nu Life
International
-
Nu Skin Enterprises
- Nong's
農本方
- Ocean Park
- Octopus 八達通
- Oxford University Press
- Oxylane
-
PCCW
- Pfizer
-
Philips Electronics
- Quality Healthcare
-
Revlon
- San Miguel
- South China
Morning Post
-
Times Publishing
-
Wai Yuen Tong
位元堂
-
Water Oasis Group (H2O+)
- Zurich Insurance
......
and many more
About the Trainer
Matthew Kwan
is the
Principal Consultant of
Adams, focusing
in
brand management, business consulting and
enterprise training.
 He is an entrepreneur, author, speaker, lecturer
and consultant working with large enterprises
and organizations in diverse industries. He
served for many years in multi-national
companies including Intel, JP Morgan and Jardines
and has broad experience in sales & marketing
and management in multicultural and
international settings.
Other Related
Trainings
Adams is regularly offering the following
courses in-house and publicly for enterprises:
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